Challenge instructions

Round 1

Complete the application form and upload a 1-2 page A4 document detailing your innovation, deadline November 16th 2025, 23:59 PM EET (UTC+2).

Following this, our team will review all submissions and select participants to advance to the next round.

All applicants will be informed of their selection status no later than November 21st and will receive further instructions regarding the following steps.

Please note that we reserve the right to contact participants prior to the official submission deadline.

Submit your application here

Round 2

Participants selected for Round 2 will be invited to schedule online sparring sessions between November 24th to December 19th 2025. During this round, participants are asked to develop a pre-read and submit their background materials and resumes. 

The pre-read should contain the following:  

  • Problem Formulation: Core issue behind the innovation including impact figures and supporting evidence

  • Proposed Solution: Description, problem resolution and required innovations

  • Quantified Impact and Market Potential: Economic, environmental and societal benefits from the solution, and market potential

  • Unique Selling Point (USP): Description of what makes your product and services better than the competition, and supporting evidence

  • Growth plan: How you plan to scale the innovation from concept to a profitable business

  • Business Potential: Pricing strategy, investments needed, cost structure, and P&L simulation

  • Risk Management: Market (and other) risks and mitigation strategies

  • Team and Motivation: Introduction of the team and motivation for developing the innovation and business

  • Support Needed: The support you need from M.INC to form your innovation and scale your business

The deadline for submitting the first version of the pre-read, background material and resume is January 6th 2026.

All participants will be notified of their selection status and receive feedback by January 16th 2026.

Round 3

Participants advancing to Round 3 will be invited to schedule additional online sparring and feedback sessions between January 19th to February 6th 2026.

During this round, participants are asked to develop a pitch deck, that will be presented for the audience during the final event.

The final version of the pitch deck must be submitted by February 10th 2026.

Selected participants will be invited to present at the final event on February 12th 2026.